Managing your agency page on Operabase alongside your CRM
Operabase is widely used in the opera world to look up artists, productions and agencies. For an agency, its Operabase page is a public profile that casting professionals and artists can see. Keeping it accurate is part of presenting your roster well, and it should be consistent with the information in your own CRM and website. This article summarises what Operabase's help documentation says agencies can manage, and how to keep everything in step. Operabase's features can change, so check its help centre for current details.
What Operabase says agencies can manage
According to Operabase's getting started guide for agency pages, agencies access their page by logging in with their official agency or work email domain. From the edit area they can manage:
| Area | What it covers (per Operabase help) |
|---|---|
| Organisation info | Agency name, description, logo and cover image |
| Team | Team members who need page access, using work email; former employees can be marked as no longer employed |
| Contact | Address, email, phone and website, visible to artists, organisations and casting professionals |
| Digital presence | Social media and website links |
| Agency roster | The artists the agency represents |
The same page mentions a visibility report showing the agency's impressions, page views and search appearances on Operabase. The Operabase for agents and artist managers section of the help centre lists further articles on the agency page and roster management.
Why accuracy matters
Operabase's guidance for artists looking for an agent says agencies use Operabase to discover talent, searching by voice type and repertoire, and that artists can research agencies by country or city. It also tells artists to list their agency so casting professionals can reach the right person. An outdated roster or contact detail on your page means inquiries may go to the wrong place.
Keep one source of truth
Your CRM should be the master record of your roster, artists' representation territories and contact details. Operabase, your website and other directories are outputs. When something changes, update the CRM first, then the outputs.
Moments that should trigger an update:
- Signing a new artist (signing guide).
- An artist leaving (ending a relationship).
- Staff joining or leaving, which affects team access.
- Changes to office contact details.
- Changes to territories you represent for each artist.
Add these updates to your onboarding and offboarding checklists (onboarding checklist).
Team access
Operabase's help says team members are added using their work email and former employees can be marked as no longer employed to remove access. Review access whenever staff change, just as you would for your own systems.
Coordinate with artists' own profiles
Artists manage their own Operabase profiles, including biography, photos, videos, repertoire and representation, according to Operabase's guidance for artists. Agree with each artist who keeps their profile current, and make sure the biography, photos and repertoire match what you use in pitches and on their website (EPK guide, artist websites).
Use visibility data carefully
If you use the visibility report, treat it as one signal among several. Inquiries, castings and contracts in your CRM remain the measure that matters.
A quarterly directory check
- Compare your Operabase roster with your CRM roster.
- Check each artist's representation details match.
- Check team access.
- Check contact details and links.
- Check each artist's profile materials are current.
How ArtistHub fits
ArtistHub holds the roster, artist materials, contacts and calendar, and can publish artist websites, so the information you copy into directories comes from one current record.
Common mistakes
- Former artists still listed on the agency roster months after leaving.
- Former staff still holding access to the agency page.
- Contact email pointing to someone who has left.
- Artist profiles showing old photos and biographies that contradict current pitches.
- Updating the directory but not the CRM, so the two drift apart.
Assigning ownership
Give one person responsibility for directory listings, usually the assistant or coordinator, and put the quarterly check in your routine (SOPs for a small agency). Ownership is what stops public profiles going stale.
FAQ
How do agencies access their Operabase page?
According to Operabase's help centre, by logging in with an official agency or work email domain and selecting the agency page.
Does Operabase introduce artists to agencies?
Operabase's help for artists says it does not make introductions or recommendations between artists and agencies.
Run your roster in ArtistHub
ArtistHub is a CRM built for classical and opera artist management: castings, contracts, the season calendar, logistics, invoices and the opera database in one place.